Striving to be a pioneer in the clean beauty industry, Jane Iredale is a makeup brand that deeply cares about what goes into its cosmetic products. To answer the question that is the title of this blog – yes, Jane Iredale is cruelty-free.
The brand doesn’t conduct animal testing on any of its products. Nor does it distribute its cosmetic products into countries where animal testing is required by law.
However, it is worth noting that while Jane Iredale does offer a range of vegan makeup products, it isn’t actually considered a vegan brand.
A history of Jane Iredale
The Jane Iredale makeup brand was founded in 1994 after Jane Iredale herself saw just how bad most makeup was affecting women’s skin in the arts & entertainment industry.
She was determined to make cosmetic products that were not only pretty but actually good for your skin as well.
Fast forward to today and Jane Iredale is a multi-million dollar brand that distributes over 400 makeup and cosmetics products into 50 different countries.
The question is: has it stuck to its clean-beauty ethos?
Before you decide what product you will buy, this blog will discuss everything you need to know about Jane Iredale. Their current testing policies, vegan ranges, sustainability, and formulations.
Is Jane Iredale Cruelty-Free?
As mentioned before, their makeup products are very much cruelty-free. In fact, they are 100% cruelty-free.
They don’t test any of their makeup ingredients or products on animals, purchase any makeup ingredients that have been tested on animals, or distribute makeup products that require animal testing by law.
In short, they couldn’t do any more to ensure their brand is cruelty-free.
Jane Iredale is NOT Vegan
Although the brand isn’t entirely vegan, they do have a range of vegan makeup products to choose from.
Many Jane Iredale online stockists in Australia clearly state which products of theirs are vegan and which are not to ensure you are well-informed.
Some of the more common cruelty-free ingredients that can be found in Jane Iredale makeup include:
- Carmine
- Honey & beeswax
- Lanolin
- Royal jelly
Is Jane Iredale Sold Where Animal Testing is Required By Law?
Jane Iredale makeup cannot be found in China or any other country that requires animal testing on makeup products by law.
Vegan Alternatives to Jane Iredale
Overall, if you prioritise makeup and cosmetic products that are vegan-based, Jane Iredale is a great option for you. It provides great alternatives that other brands haven’t cared to try yet.
However, if your priority is supporting a brand that is 100% vegan, then Jane Iredale might not be your first choice.
Some alternative options include:
- PrimaColl
- Haus Laboratories
- Cover FX
Are Jane Iredale Makeup Products Natural & Organic?
Jane Iredale might not be a 100% natural or organic brand, but they do:
- Have an organic and natural range
- Use organic ingredients where they can
- Make medical-grade skincare products
It’s worth mentioning that all makeup products use a certain amount of synthetic ingredients in their various formulas. Jane Iredale is no exception.
However, it chooses to use clean synthetics.
Ingredients including clean synthetics are non-toxic and safe, which also preserve the stability of a beauty formulation.
Is Jane Iredale Sustainable & Ethical?
In short, yes it is. As previously mentioned, it strives to be a pioneer in the clean beauty space. The brand also has some strong sustainability and ethical initiatives too.
This means that the brand is:
- Not using any toxic ingredients
- Environmentally conscious
- Supporting its various communities and charitable initiatives
Striving to be a clean, sustainable and healthy brand, Jane Iredale continues to produce well-developed skincare and makeup products for you and your skin.
Best of all, they are transparent with their supply chain and are very much open to the public about its testing, distribution, and purchasing policies.
It’s also great to see that it is a dedicated cruelty-free brand with various certifications to prove this.
Jane Iredale makeup and cosmetic products might not be 100% vegan, but they are certainly doing everything they can to be a safe & sustainable beauty brand.
